The state-owned Norwegian railway company, NSB, was moving from a monopoly situation to having to compete for railway contracts. The whole company needed to change to meet this new reality, by reducing costs, increasing competitiveness, and improving customer focus. The challenge was reaching the 3,500 employees with mainly operative jobs who had no office or ability to meet frequently. NSB needed an all-employee channel for communicating changes that could reach employees on a regular basis.
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